Jacqueline Dube launched Jacqueline Jace Face & Body Center after completing a business planning course I facilitated at the Center for Women and Enterprise,in Worcester, MA.  A few blogs back she told us how difficult it was for her to find appropriate space.  Now she's sharing her successful marketing tactics and moving full speed ahead!

by Jacqueline Dube,
Owner of Jacqueline Jace Face and Body Center

Things are working out so well!  It was worth the wait!  The space is just wonderful…it is quiet and relaxing…clients have never been so complimentary. So now that the space is set and ready to go, it is time to gain new clients.  As far as marketing, I have a primary focus on online media.  The first online marketing tactic that I used was Groupon.com

, to generate new clients.  My Groupon ran in the Worcester market on March 1st and was a success!  I have gained many new clients and almost all have returned for a second visit.  I was so happy with the results that I have agreed to run my deal again in the Boston market this spring as well as run in the fall of 2011 in Worcester .  My second tactic was to hire Vision Advertising (www.vision-advertising.com) to do a website refresh to a blog format as well as create a Facebook fan page and Constant Contact account.  We will be live in April so check us out!