Storytelling - The Key to Your Success!

I talk a lot about how important good storytelling is to the women in a business planning class I am teaching.  Then along came Nancy Engel, owner of (www.sunnywindow.com) and knocked the ball out of the park.  During her talk about e-commerce and websites, Nancy told her story.  She said she started her business with $30 from her last welfare check and now travels to France, Turkey and other countries each year to find unique products for her customers.  Her story gained her attention from major print and electronic media, which helped increase her sales.  She said she got millions of dollar worth of free publicity just by telling her story the right way.   A home run!

 

Storytelling was a great public relations tool for me and my company too.  I was a single-parent, living on government aid when I started a cleaning service with two of my girlfriends to earn extra income.  I also gained millions of dollars in free publicity along the way that increased my credibility and ability to win contracts.   That three-person service grew to a multimillion dollar company.   

 

People take note and listen to good stories because they speak to their reasoning and emotions.  Your potential customers buy from people they know and trust.  It’s personal.  To capture and leverage the power of your story you have to dig deep to find your real story. Told the right way, your story can educate, engage and inspire your customers, potential customers, employees, influencers and investors.  Tell It! - or you could be leaving millions of dollars on the table. (www.carriehjohnson.com)

Posted by Carrie H Johnson at 1/8/2010 3:42 PM
Categories: Storytelling
Tags: success public relations business plan business stories business planning marketing
 

What did you think of this article?




Trackbacks
Trackback specific URL for this post
  • No trackbacks exist for this post.
Comments
Display comments as (Linear | Threaded)

Leave a comment

Submitted comments are subject to moderation before being displayed.

 Enter the above security code (required)

 Name

 Email (will not be published)

 Website

Your comment is 0 characters limited to 3000 characters.